New thinking on social and cultural change is required if government is going to reach its net zero target. Technology alone will not be enough. People, our societies and our systems need to change and adapt to meet our net zero goals.
The ESRC funded ACCESS project brought together a task force of 10 leading academics to call for the government to make more consistent and effective use of social science, to build a more sophisticated understanding of societal change and to plan next steps to achieve net zero ambitions. Prof Patrick Devine-Wright discusses the findings and recommendations of the newly launched report 'Making a Net Zero Society: Follow the Social Science', as well as the wider work of ACCESS.
Image credit: © nicemyphoto | Adobe stock
